At Kube Media Group, we don’t just broadcast — we break through.
Pop Hits is where pop culture lives and breathes, a vibrant radio station dedicated exclusively to the biggest and best in pop music. From global chart-toppers to emerging pop sensations, we deliver a high-energy mix that celebrates everything pop.
With 271,000 listeners tuning in and an average listening time of 7.7 hours, per person, per week, among our 16+ audience, Pop Hits is truly a station for everyone and anyone who loves pop.
At the heart of our offering is a dynamic, feel-good sound from the freshest hits to the biggest throwbacks, alongside trending entertainment stories, real-time updates on news, travel, and what’s happening locally.
The Pop Hits family of stations includes Pop Pride – a trailblazing LGBTQ+ pop channel that champions diversity, inclusivity, and the universal joy of pop music.
Whether listening on DAB Radio, smart speakers, online streaming, or through our official Hits Player app, we connect with listeners whenever and wherever they tune in.
Beyond the music, Pop Hits powers a vibrant digital presence and an engaged social community, offering brands a bold, multi-channel platform to connect with a pop-savvy audience.
WHY RADIO?
Think radio is just background noise? Think again.
Radio and Digital Audio is a demand-driving, sales-converting powerhouse.
Radio hits audiences in the moment of action – Like when they’re in the car on route to buy.
With quick turnaround and lower costs, you can launch promo-ready campaigns in real-time.
It increases purchase intent and site visits, outperforming social, video, and paid search in short-term ROI.
Amplify your brand with direct promotions to a local, loyal and engaged audience.
Pinpoint audiences with precise locations to hyper-target your demographic.
Use dynamic creative to deliver timely messages, even based on traffic or weather updates.
Radio embeds your brand through subconscious repetition, outperforming other platforms.
Radio isn’t old school, neither is it expensive – It’s your brands secret weapon!
RETURN ON INVESTMENT
Every £1 spent on audio advertising returns £7.70, outperforming digital platforms.
HIGH RECALL RATES
Radio ads have an 81% audience recall rate, surpassing television.
INFLUENCES SOCIAL MEDIA
Radio ads influence consumers Instagram by 51%.
COMPLIMENTS CAMPAIGNS
Investing in radio can double the efficacy of a campaign.
BRAND CONSIDERATION
Radio advertising increases brand consideration by 38%.
UNMATCHED REACH
Radio reaches 87.5% of the UK population weekly, with over 50 million adults tuning in.
BOOSTS ONLINE
50% of radio ads drive online search activity, enhancing digital campaign performance.
DRIVES ACTION
74% of radio listeners take action after hearing a commercial.
ACROSS DEMOGRAPHICS
91% of people ages 18+ listen to radio each month.
CREATIVE EXAMPLES
BUTTS GREEN GARDEN CENTRE CHELMSFORD
FRANKLIN BODYWORK SPECIALISTS
ESCAPE CHELMSFORD, COLCHESTER AND SOUTHEND
PEEL FISHERIES
REDROW HOMES
WE DO LAUNDRY
CANVEY BEDS
TILES DIRECT
A1 ASTRO TURF
CAMPAIGN OPTIONS
(Includes the production of 2 x 30 second and 1 x 10 second audio commercials)
3 MONTH
CAMPAIGN-
182 Plays (14 Per Week)
-
3.8 Million Impacts (Across the campaign)
-
Reaching an audience of 16+ yrs
-
£5,100 total cost of campaign
-
6 MONTH
CAMPAIGN-
364 Plays (14 Per Week)
-
7.6 Million Impacts (Across the campaign)
-
Reaching an audience of 16+ yrs
-
9,690 total cost of campaign
-
Saving you £85 per month!
9 MONTH
CAMPAIGN-
504 Plays (14 Per Week)
-
11.4 Million Impacts (Across the campaign)
-
Reaching an audience of 16+ yrs
-
£13,770 total cost of campaign
-
Saving you £170 per month!
12 MONTH
CAMPAIGN-
784 Plays (14 Per Week)
-
15.2 Million Impacts (Across the campaign)
-
Reaching an audience of 16+ yrs
-
£17,280 total cost of campaign
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Saving you £260 per month!
