Radio Xtra is one of the region’s fastest-growing radio stations, reaching vibrant and diverse communities across North London, East Hertfordshire, West Essex, and Cambridgeshire.
With a strong and loyal audience of 111,000 listeners, we broadcast via DAB Radio, Smart Speakers, and Online Streaming, delivering an energetic and feel-good mix of the biggest hits from the 80s through to today.
But we’re more than just music. Radio Xtra keeps listeners informed and connected with up-to-the-minute local news, weather, and travel updates, plus engaging features that reflect the heart of the communities we serve.
Our audience, aged 16+, tunes in for an impressive 7.7 hours per week on average — a clear sign of the trust, enjoyment, and loyalty we’ve built.
Whether at home, in the car, or on the go, Radio Xtra is your daily soundtrack — anytime, anywhere.
Gender Ratio 54% Female - 46% Male
53% Employed >20 h/pw
17% <20 h/pw
23% Self-Employed
7% Student
Listeners aged 16+ with an average age of 32
7.6 Thousand listening hours per week.
WHY RADIO?
Think radio is just background noise? Think again.
Radio and Digital Audio is a demand-driving, sales-converting powerhouse.
Radio hits audiences in the moment of action – Like when they’re in the car on route to buy.
With quick turnaround and lower costs, you can launch promo-ready campaigns in real-time.
It increases purchase intent and site visits, outperforming social, video, and paid search in short-term ROI.
Amplify your brand with direct promotions to a local, loyal and engaged audience.
Pinpoint audiences with precise locations to hyper-target your demographic.
Use dynamic creative to deliver timely messages, even based on traffic or weather updates.
Radio embeds your brand through subconscious repetition, outperforming other platforms.
Radio isn’t old school, neither is it expensive – It’s your brands secret weapon!
RETURN ON INVESTMENT
Every £1 spent on audio advertising returns £7.70, outperforming digital platforms.
HIGH RECALL RATES
Radio ads have an 81% audience recall rate, surpassing television.
INFLUENCES SOCIAL MEDIA
Radio ads influence consumers Instagram by 51%.
COMPLIMENTS CAMPAIGNS
Investing in radio can double the efficacy of a campaign.
BRAND CONSIDERATION
Radio advertising increases brand consideration by 38%.
UNMATCHED REACH
Radio reaches 87.5% of the UK population weekly, with over 50 million adults tuning in.
BOOSTS ONLINE
50% of radio ads drive online search activity, enhancing digital campaign performance.
DRIVES ACTION
74% of radio listeners take action after hearing a commercial.
ACROSS DEMOGRAPHICS
91% of people ages 18+ listen to radio each month.
CREATIVE EXAMPLES
BUTTS GREEN GARDEN CENTRE CHELMSFORD
FRANKLIN BODYWORK SPECIALISTS
ESCAPE CHELMSFORD, COLCHESTER AND SOUTHEND
PEEL FISHERIES
REDROW HOMES
WE DO LAUNDRY
CANVEY BEDS
TILES DIRECT
A1 ASTRO TURF
CAMPAIGN OPTIONS
(Includes the production of 3 x 30 second and 1 x 10 second audio commercials)
3 MONTH
CAMPAIGN-
182 Plays (14 Per Week)
-
1.5 Million Impacts (Across the campaign)
-
Reaching an audience of 16-64 yrs
-
£2,085 total cost of campaign
-
6 MONTH
CAMPAIGN-
364 Plays (14 Per Week)
-
3.1 Million Impacts (Across the campaign)
-
Reaching an audience of 16-64 yrs
-
£3,960 total cost of campaign
-
Saving you 35 per month!
9 MONTH
CAMPAIGN-
504 Plays (14 Per Week)
-
4.6 Million Impacts (Across the campaign)
-
Reaching an audience of 16-64 yrs
-
£5,625 total cost of campaign
-
Saving you £70 per month!
12 MONTH
CAMPAIGN-
784 Plays (14 Per Week)
-
6.2 Million Impacts (Across the campaign)
-
Reaching an audience of 16-64 yrs
-
£7,080 total cost of campaign
-
Saving you £105 per month!
