Essex Hits & Essex Breeze: The Soundtrack of a County United
Since 2022, Essex Hits has become the heartbeat of the county delivering the hit music our audience craves and the local updates they rely on. Fast forward to 2025, and the evolution continues. With the unification of Radio Chelmsford, Harlow, and Southend to create Essex Breeze, the ultimate sing-along soundtrack for Essex.
Together, these two powerhouse stations now reach an incredible 292,000 loyal local listeners captivating the ears of 1.4 million people across Essex. That’s 1 in 5 residents choosing us as their go-to source for entertainment, connection, and local relevance.
Whether it’s through DAB Radio, Smart Speakers, online streaming, or our exclusive HitsPlayer app, we’re everywhere our audience is from morning commutes to weekend wind-downs.
And our listeners aren’t just tuning in they’re staying with us. On average, they spend 7.7 hours per week, per head, immersed in our content, making Essex Hits and Essex Breeze a powerful platform to engage and influence audiences aged 16+ across the region.
This is more than radio. This is Essex amplified. louder, prouder, and more connected than ever.
Gender Ratio 54% Female - 46% Male
53% Employed >20 h/pw
17% <20 h/pw
23% Self-Employed
7% Student
Listeners aged 16+ with an average age of - Essex Hits: 25 Essex Breeze: 40
7.6 Thousand listening hours per week.
WHY RADIO?
Think radio is just background noise? Think again.
Radio and Digital Audio is a demand-driving, sales-converting powerhouse.
Radio hits audiences in the moment of action – Like when they’re in the car on route to buy.
With quick turnaround and lower costs, you can launch promo-ready campaigns in real-time.
It increases purchase intent and site visits, outperforming social, video, and paid search in short-term ROI.
Amplify your brand with direct promotions to a local, loyal and engaged audience.
Pinpoint audiences with precise locations to hyper-target your demographic.
Use dynamic creative to deliver timely messages, even based on traffic or weather updates.
Radio embeds your brand through subconscious repetition, outperforming other platforms.
Radio isn’t old school, neither is it expensive – It’s your brands secret weapon!
RETURN ON INVESTMENT
Every £1 spent on audio advertising returns £7.70, outperforming digital platforms.
HIGH RECALL RATES
Radio ads have an 81% audience recall rate, surpassing television.
INFLUENCES SOCIAL MEDIA
Radio ads influence consumers Instagram by 51%.
COMPLIMENTS CAMPAIGNS
Investing in radio can double the efficacy of a campaign.
BRAND CONSIDERATION
Radio advertising increases brand consideration by 38%.
UNMATCHED REACH
Radio reaches 87.5% of the UK population weekly, with over 50 million adults tuning in.
BOOSTS ONLINE
50% of radio ads drive online search activity, enhancing digital campaign performance.
DRIVES ACTION
74% of radio listeners take action after hearing a commercial.
ACROSS DEMOGRAPHICS
91% of people ages 18+ listen to radio each month.
CREATIVE EXAMPLES
BUTTS GREEN GARDEN CENTRE CHELMSFORD
FRANKLIN BODYWORK SPECIALISTS
ESCAPE CHELMSFORD, COLCHESTER AND SOUTHEND
PEEL FISHERIES
REDROW HOMES
WE DO LAUNDRY
CANVEY BEDS
TILES DIRECT
A1 ASTRO TURF
CAMPAIGN OPTIONS
(Includes the production of 3 x 30 second and 1 x 10 second audio commercials)
3 MONTH
CAMPAIGN-
364 Plays (14 Per Week - Per Station)
-
4 Million Impacts (Across the campaign)
-
Reaching 1 in 5 adults across Essex!
-
£5,490 total cost of campaign
-
6 MONTH
CAMPAIGN-
728 Plays (14 Per Week - Per Station)
-
8.1 Million Impacts (Across the campaign)
-
Reaching 1 in 5 adults across Essex!
-
£10,440 total cost of campaign
-
Saving you £90 per month!
9 MONTH
CAMPAIGN-
1,092 Plays (14 Per Week - Per Station)
-
12.2 Million Impacts (Across the campaign)
-
Reaching 1 in 5 adults across Essex!
-
£14,895 total cost of campaign
-
Saving you £175 per month!
12 MONTH
CAMPAIGN-
1,456 Plays (14 Per Week - Per Station)
-
16.3 Million Impacts (Across the campaign)
-
Reaching 1 in 5 adults across Essex!
-
£18,660 total cost of campaign
-
Saving you £275 per month!
